After Shah Rukh Khan and Suniel Shetty, it is model-turned-actor Arjun Rampal's turn to become producer with "I See You", an unusual love story releasing Friday.
The film is also Vivek Aggarwal's first outing as director. Shot entirely in London, "I See You" also introduces Vipasha Aggarwal opposite Arjun.
The film revolves around Raj Jaiswal (Arjun), a star attraction on a TV show, "British Raj", who exploits his popularity to the hilt.
Flirting with girls is his favourite time-pass and he spares no one, not even a new recruit on the show.
All that changes an evening when he meets Shivani (Vipasha), who materialises in his bedroom from nowhere. Raj is intrigued by her presence but doesn't dig into the matter, completely mesmerised as he is by Shivani.
She keeps moving in and out of his home and office. Unfortunately, nobody except Raj seems to see her. And his friend Akshay's (Chunky Pandey) quizzical expressions confirm this doubt.
Raj enjoys Shivani's closeness because she is someone who is simply "for his eyes only", but he doesn't want to fall in love with her either.
Aggarwal earlier assisted cinematographer-turned-director Ashok Mehta in "Moksh" and later worked as associate director to Subhash Ghai during the making of "Kisna".
While both films were dam squibs, it remains to be seen if Aggarwal has learnt from the mistakes made by his mentors.
Arjun, who hasn't made any headway in filmdom despite good looks, pins all his hopes on this film.