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Websites are evaluated using a 100 factor scoring system. Stars are allocated according to the total score received. Each star is made up of 5 categories of evaluation & each contributes 20% to the total score.
Gold Silver Bronze Merit - 5 stars = 91 - 100% - 4 stars = 80 - 90% - 3 stars = 60 - 79% - 2 stars = < 60% STAR 1 - Functionality (20%) Accessibility 001. breadth of browser compatibility 002. minimum & maximum monitor resolutions 003. plain text/HTML alternate entry paths 004. appeal to universal audience - multilingual translations, cultural sensitivity, disability access & services Speed & Bandwidth Sensitivity 005. overall page sizes & complexity 006. average download times 007. download order & image redraws 008. wait to first reaction/interaction times HTML Quality 009. clean HTML with no faulty code 010. workability of active x, rollovers, applets, etc. 011. page titles, descriptions, keywords & tags 012. Java & Javascript dependency, image dependency Navigation & Links 013. navigation functionality & clarity 014. link integrity 015. quality & depth of links provided 016. external Vs internal link ratios for access to core information Legality 017. original artwork, music, intellectual property etc. 018. international copyright laws are correctly observed 019. quotations, images & intellectual property from 3rd parties are appropriately cited 020. legal site content & legal site activities STAR 2 - Design (20%) Graphic Design 021. exceptional artistry 022. elegance & sophistication of core design concepts 023. typography & font styles 024. clever synergies of visual elements User Friendliness 025. ease of use 026. aids, tools & help resources 027. interface functionality 028. clarity & simplicity Aesthetics & Beauty 029. visual appeal 030. professional appearance 031. artistic integration 032. color harmonies Alignment & Layout 033. general layout & use of space 034. complexity & quality of tables 035. effective use of layers 036. use of borders, dividers, rules Integration 037. effectiveness of unified feel 038. congruence of elements 039. audio-visual synchronization 040. consolidation & reinforcement of purpose STAR 3 - Content (20%) Purpose 041. specific mission or website goals 042. message & its expression 043. usefulness & quality of content, free resources etc. 044. reason to return Human Interactivity 045. customer/surfer interaction processes 046. membership & community facilities 047. Email lists, newsletters, newsgroups, chat, BB 048. other value added services provided Information Process 049. simplification of complex components, use of synopsis & summaries 050. information architecture, primary purpose, construct clarity, chunking, packaging, FAQ's & RFC 051. perceptual clarity, focus of attention, visibility of functions 052. information access - content rating systems, usability, search facility, site map, steps to destination, readability, effectiveness of image maps Verbal Expression 053. clarity of grammar & use of language 054. articulation of complex concepts 055. spelling, punctuation etc. 056. absence of duplication & repetition Attention to detail 057. absence of mistakes &/or inaccuracy 058. absence of incongruities 059. absence of dead ends & outdated pages 060. absence of process failures & code crash STAR 4 - Originality (20%) Innovation & Lateral Thinking 061. uniqueness & rarity of offerings 062. commendable insight or utility 063. advanced, unusual, or clever solutions 064. innovation in content worthy of public merit Creativity 065. originality of components 066. elegance & sophistication 067. style variation from industry fashions 068. creative use of resources Technology 069. effective use of leading edge technologies - Java, DHTML, active X, advanced coding, XML, CSS, peer to peer 070. compression technologies, RealPlayer, Flash, Beatnik 071. audio & video broadcast, use of streaming media 072. database integration & functionality Distinctiveness 073. resonance in memory 074. multi-sensory appeal & impact 075. strength of emotional impression &/or evocative attitude 076. strength of "mindprint" Vision 077. forward thinking 078. advanced solutions 079. leading-edge activities 080. quality of predictive research STAR 5 - Professionalism & Effectiveness (20%) Customer Service & Client Respect 081. ease of contact & responsiveness 082. management of requests & complaints from customers 083. customer testimonials provided 084. refund policy & privacy practices published Values 085. business ethics, absence of "clever rorts" 086. honesty in advertising & self representations 087. contributions &/or support of worthy public causes 088. free services/tools/facilities provided Focus 089. clarity & potency of message delivery 090. absence of unrequested intrusions (e.g . pop ups) 091. absence of "attention clash" 092. absence of conceptual "dissonance" Advanced Components 093. WAP & WebTV formats 094. use of interactive maps & other active media 095. active server & dynamically generated pages 096. e-commerce solutions, secure servers or advanced systems/technologies not listed in other categories. Overall Site Effectiveness 097. professionalism in achieving website goals 098. website traffic & statistics 099. potency of impact 100. prompts to action Copyright 1998-2004 World Best Enterprises. All Rights Reserved. Judging Criteria - Level 2 - All factors examined in Level One will also apply in Level Two - PLUS: Significance of websites role & function, citations, awards, site linkages, prominence in Internet community. Exemplary Innovation - lateral solutions, paradigm busting innovations, leading edge contributions, industry leadership. Quality Standards - ISO apply in industry?, certifications, industry endorsements, awards, member of appropriate professional associations, qualifications of staff for service provided. Site Performance Analysis - traffic patterns through the site, scan flow analysis, data analysis systems, effective use of autoresponders (if appropriate). Search Engine Visibility - effective use of titles, meta tags, & page content, keyword relevancy, accuracy of summary descriptions, clarity of purpose. Search Engine Rankings - top positions on principle keywords & phrases, page rankings, adherence to search engine protocol, effectiveness of tag coding. URL clarity - domain distinctiveness, memorability, competitive positioning, address permanence. Differentiation & Branding Strategy - strength of logo, label & other psychological, perceptual & emotional "anchors" of brand, marketing strategy, viral marketing, ethical utilization of email, chat & community forums. Business Analysis (where applicable) - customer data collected, Email lists & Newsletters available, clarity of business process & efficiencies, E Commerce facilities, SSL, price lists, shopping carts, invoices, accuracy of billing, timeliness, order fulfillment, back end database integration, customer relations, marketing & advertising effectiveness. Server Security Checks (written authorizations required) advanced security analysis - port scans, trojan sweeps, vulnerability profiles, firewall setups, network sniffers, software & application faults, e-mail vulnerabilities, database & human interface weaknesses. Hosting Efficiency - bandwidth type & availability, uptime, internal network, ISP, global mirrors, cluster servers? Surfer Votes & Customer Endorsements - site popularity & active consumer support.
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